Bonus Assignment #1 Case Study Example | Topics and Well Written Essays - 250 words

Bonus Assignment #1 - Case Study Example Gwaltney, chairman of the board of Gwaltney Mortar Company and Richard J Holland, board chairperson and the C.E.O. In addition to those we have Rodger R. Kapella, C.E.O and president of Patrick Cudahy, Robert W. executive V.P, Wendel H, president and board chairman of Murphy Farms, Inc., P. Edward Schenk, president and C.E.O of Gwaltney of Smithfield, Ltd., and Aaron D. the V.P., Treasurer and Secretary of the company. Joseph W. Luter is the C.E.O and the chair of the board. I think the chair/ C.E.O of the company is exception because he has 81% of the stock capital. The directors of the company receive a lot of cash compensation for participating in the board meeting. The Smithfield Company has a nomination committee that is in charge of all the nomination processes. All the stockholders nominate the company’s directors. I think that the appointment procedure is independent because the nomination committee is credible. The audit committee is made of Messrs. Faison and Murphy. Independent public accountants assist the committee in financial matters. By meeting nine times is enough for them to achieve their financial and other obligations. Joel Greenberg joined the Smithfield board in the year 1987. Richard J, Holland is a Board chair and the C.E.O of the Farmers Bank. In the fiscal year 1992, the executive committee attended no meeting. The Smithfield C.E.O had 81% of the stock capital, which is incomparable with that of other directors. Besides the C.E.O., we have other directors with insignificant shares hence decision-making was by the C.E.O. Over a number of years the governance structure has changed a lot and for the better of all. If the development continues, the company is expected to improve in terms of

Countervailing duty Essay Example | Topics and Well Written Essays - 5000 words

Countervailing duty - Essay Example Countervailing duties are tariffs or tax charged by an importing country to the country of origin. These duties are basically being imposed on the basis that the produce or products being exported were subsidized disproportionately. By doing so, the importing country can neutralize the effects of unfair trade practices. Countervailing duties work in different ways. These can be levied on imported goods from producers who were not subjected to sales taxes or turnover taxes. Countervailing duties may also be imposed on the domestic production of sale of goods for the benefit of foreign manufacturers. Generally, the idea of countervailing duties is protection both of the importers and exporters. However, in the framework of uneven development, how possible can the concept of fairness be pursued? Many believes that along with other trade instruments, the concept and implementation of the countervailing duties can be prone to abuse and misuse. Furthermore, countervailing duties may only s erve few giants of trade but may be irrelevant to small export-oriented countries falling under the bracket of so-called less developed and developing countries. This paper aims to delve on the analysis of the countervailing duties based how these are being implemented, enforced and resolved under the umbrella of the World Trade Organization. Also, this paper will give particular emphasis on the practices of the United States of America, as a country that tails countervailing duties forcefully1 compared to other countries in the world. I. Brief presentation on the development of countervailing duties The General Agreement on Tariffs and Trade (GATT) There were only two provisions in the General Agreement on Tariffs and Trade that categorically regulate subsidies. These are Articles VI and XVI. GATT Article VI principally provides that the importing country may levy countervailing duties on subsidized imports if these may threaten or be the source of material injury to an established domestic industry2. This Article generalizes the rules on the application of antidumping and countervailing duties. It disapproves the export-sales under normal value, especially when these cause or threaten the material injury. It also describes the basis for the determination of sales below normal value: when export price is less than comparable price. According to Article VI, when these criteria are fulfilled, the importing country is entitled to levy an antidumping duty3. This Article however has been open to different interpretations and inconsistent practices due to its profound formulation. Much more, countries like Canada and the US, despite being the two of the biggest users of antidumping duties excuse themselves from being bound to this provision asserting that their domestic antidumping laws were much ahead of the GATT. Meanwhile, Article XVI stipulates that all subsidizing countries, either the increase their exports or reduce their imports are duty-bound to be notifie d and follow a consultation procedure for limiting subsidization that may cause prejudice to other countries4. However, because Article XVI was stated in a slack one-paragraph provision, this article was widely taken for granted by many countries on the basis that states were reluctant if not playing it safe as the gesture for

When I learned English in Canada. Personal experience Essay

When I learned English in Canada. Personal experience - Essay Example The language skills I had to acquire in Canada were completely strange to me. I had to learn English which was a new language to me. Everyone around me was speaking in English which sounded and looked weird to me. Growing up in Saudi Arabia never gave the interest of learning English. In my home country, the knowledge of English was not significant in the daily life. With or without knowledge of English language one was able to get along pretty well without noticing one had a deficiency in one of the world’s significant languages. Coming to Canada, however, brought up a new scenario. English is the main language and in order to have a comfortable life I had to learn English. I had knowledge of some English words. I could mildly understand when someone addressed me in English. But I could not give them a reply in English. I used to have a bit of understanding of English but I did not have any interest in having any communicating skills in the language. While in Canada, I had to develop both listening and speaking skills that could help me survive in my new environment. I have spent three years in Canada, and my progress in terms of learning English has been significant. At the moment, I can construct sensible sentences in English. This is contrary to what I could do within the first few months I was in the foreign country. When I first came to Canada, I went to Toronto so that I could access materials to help me learn English. Being one of the major cities in the country, the access to learning materials was easier. However, I had to move out of the city to start my education. I moved to a province known by the name Sult ste Mrie. It was a few kilometers away from Toronto, but the development in this town was almost comparable to the one in Toronto. The town was energetic but small and filled with more leisure activities than Toronto. In this town, I could see more foreigners which made a little more comfortable. At one point as I walked around the town I came across a Saudi Arabian national talking fluently to some of the locals. This intrigued me and gave me hope of learning English and becoming an integral part of this new society. Apart from learning English I had need for education that was offered in Canada. This hope was made bleak with my little knowledge of English which was used in most schools. I had to first learn proper English then pursue my career I wanted. I enrolled in Algoma University. At this institution, I only had the aim of learning English. It was my time in this institution I met with many other foreigners who could not speak and write fluent English. This made me even more comfortable since I found people with the same weakness as mine. This common feature brought us closer to each other as we found some unique ways of communication. Just as I was, all students in my class had the urge of learning English. This urge made us more of a team than classmates. The communication between us could be easily confuse d a sign language or a secretive language. Individuals with the vast knowledge of English would listen to us but never understand what we were talking about. In some occasion, our English tutor was the referred to as the only sane person in our midst. However, with what we had in mind, heart and soul, we could not let this deter us from achieving what we had come for in Canada. The whole new experience in learning English was incredible as for the first time I felt I was becoming part of my environment. Regardless of where I came from, I could look at people as I walked across streets and see we belong to this world under the same denominator. Suddenly, I gained the confidence the locals had. I could walk into a restaurant

Disaster Response & Recovery Case Study Example | Topics and Well Written Essays - 1000 words

Disaster Response & Recovery - Case Study Example In addition, a center for intelligence, training design, preparedness, technological enhancements, and strategizing should be created. It should perform researches, strategize, plan, and organize leadership training programs and seminars. The regular intelligence gathering and planning allow the current procedures to cater to the possible threats that may materialize in the future (Bloomberg, Cassano and Kilduff, 2011). Next, general guidelines on tactical directions should be created by the EMA. There should be a particular response for HazMat, chemical attacks in subways, as well as biological, radiological and nuclear attacks. Rescue measures during collapse, explosions and under-river tunnel operations (if applicable) should also be designed (Bloomberg, Cassano and Kilduff, 2011). Subgroups of individuals with the appropriate skills and knowledge for these objectives can be tapped to focus on these tasks. Safety of the respondents should also be considered. Adequate equipment, ef ficient communication, and safe procedures all contribute to the safety during disaster situations. ... It should be able to simulate a terrorist attack. It aims to widen the analytical, leadership and decision-making skills, especially in a stress-packed environment (Bloomberg, Cassano and Kilduff, 2011). This is where research efforts come in. Knowing what the terrorists are capable of doing can aid significantly the preparation of the city. Information infrastructure becomes much more vital since self-organizing groups are more common in the cities. In addition, this can be used to tap the citizenry that can provide financial support and blood reservoir after catastrophes. It was found that ample social support improves emergency response significantly (Kapucu, 2012). It should also be included in the long-term plan of the EMA to supplement the knowledge and experience in terrorism studies and leadership of the respondents. The U. S. Military Academy, Harvard’s Kennedy School of Government, West Point’s Combating Terrorism Center, and Center of Homeland Defense offer c ourses regarding terrorist response. In return, the EMA and its participating agencies can hold seminars to the public, especially to individuals of a related profession, in an effort to make them more aware and prepared. They can also apply their learning to the overall preparation for terrorist attacks (Bloomberg, Cassano and Kilduff, 2011). Security improvement in vulnerable sites Individualized security systems should be implemented for subway stations, airports and other facilities where large people gather, as well as industrial enterprises, such as food, computer, electricity generating stations, oil refineries, and nuclear fuel storage facilities (Kumarl, 2012). In particular, disaster situations in HazMat facilities should be responded by personnel especially trained for it.

Of Mice and Men Essay Example for Free

Of Mice and Men Essay We know this because Candy says ‘boss gives him hell when he’s angry’ about Crooks. Also, Curley’s wife is called ‘tart’ and ‘jail bait’ purely for being a woman. An air of bitterness hangs throughout the book, majorly from these two minor characters; both brought on by loneliness and lack of communication skills. The difference in these characters is that Curley’s wife is open about her loneliness, out looking for company, however Crooks isn’t so fond of letting people know he is lonely, he’d rather just let it go; this is until he finds that Lennie is actually good company, and it is better to have someone there to talk to. Another form of their bitterness is shown through their own mean comments, for example Curley’s wife is racist to Crooks, making the remark that shows her true feelings towards him and his race. Also, Crooks isn’t so kind to Lennie at the start of part 4, tormenting him about George, telling him he would get locked up if George never came back. Although in some ways Curley’s wife is higher up in society that Crooks, Crooks still has a job which women weren’t allowed, not on a ranch anyway. Though black, Crooks was still allowed to work and get paid, without having to marry just to have income. Curley’s wife is made to seem more of a threat by George: he tells Lennie to stay away from her and calls her vicious, sexist names, ‘tart’ and ‘jailbait’ and ‘trouble’. However he never makes comments about Crooks, or about how Lennie shouldn’t go near him, suggesting that he wouldn’t do as much harm to Lennie, or possibly that he is less important than Curley’s wife. Despite being seen as trouble, Curley’s wife could get Crooks in trouble even if he didn’t do anything, Crooks could not do this to her as she was seen as more important in the eyes of the law. Even not taking the law into consideration, the ranch hands probably viewed Crooks as more important, but being married to Curley, would probably have to treat Curley’s wife with more respect if she made accusations against Crooks. Throughout the book there is a parallel of dreams. This ties in with the American Dream, a dream that nearly everyone in America had, and was wildly advertised as ‘the American Way. ’ These two minor characters both had dreams, just like everyone else. However, unfortunately, they’ve both had their chance, Curley’s wife was offered a shot in Hollywood, and thinks that was it for her as she never got the reply she was hoping for. Crooks believes that he has already lived the dream throughout his childhood, so, just like Curley’s wife, he has no shot at a new dream. Themes play a large part in the structure of this novella, weaving in and out of the storyline the whole way through. Main themes like dreams and loneliness are featured the most; however nature, death and friendship also show. Social hierarchy played a large part in society in the 1930’s, as it still does, however not as prominently as back then. Anyone that wasn’t white was instantly looked down on and given fewer rights. Women were seen as sexual objects. With friendship playing a large part in the novella, loneliness also played a part. In particular, Crooks and Curley’s wife were lonely, Crooks is unable to show this at first whereas Curley’s wife is fully able as she is always looking for company. ‘The American Dream’, the major dream all across America to defeat the Great Depression, and to find a place of your own, earning a sufficient amount of money. It starts off just introducing to us the dream of George and Lennie: their dream, like everyone else’s, to get a place of their own and to ‘live of the fatta the lan’ ‘. This later progressed to having Candy involved. After the shooting of his beloved dog he realised that once he gets too old to work he will too be gotten rid of, not as brutally, but still ‘canned’. This also showed a theme of death, and lack of sentimentality. After Candy, Crooks finds an opening for him to join the dream, however soon backs down as he realises this isn’t the best idea. We also realise the dream of Curley’s wife: to be off somewhere in Hollywood, the opposite of where she is now, with someone she doesn’t even like never mind love. She is also lonely; it probably being her dream to have someone to talk to which she never has on a lonely ranch. ‘Soledad’, ‘solitaire’, ‘Weed’ all show ‘sol’- lonely, or ‘Weed’ being the place that George and Lennie lived, and a weed is a plant that no one wants. Bad language curses the novella, giving a real sense of the harsh reality of the 1930’s. ‘Nigger,’ ‘Son-of-a-bitch,’ ‘bastard’ are all words used throughout the book to describe characters in vulgar, often racist ways. Also ‘tart’, ‘jailbait,’ and ‘trouble’ are used to describe Curley’s wife, in the innocence of her life she must put up with these judgemental names that she doesn’t deserve just for having a less preferred gender. All of these curse words show the reality of the language used in ranch life, releasing any anger one had as a result of the hard times they were going through. Many of the men would rub off on each other, so language would only get worse. Crude language and swearing would circle the ranch until everyone was using it and it became a normal vocabulary for these poorly educated men. As well as using curse words, the way Steinbeck actually wrote the book helped to give a sense of the times. ‘†¦he had thin, pain –tightened lips, which were lighter than his face. ’ ‘Pain-tightened’ can only be describing the difficulty in Crooks’ life, he is so lonely and bitter that he has forgotten all communication, which must be such a difficult thing for a social being, however he stays quiet as he has no other option. As we know, racism was a large part of society. This was not only shown through the racist remarks that are made to Crooks throughout the book, but also how Crooks isn’t fully introduced until part four of the novella. This shows his lack of importance and meaning in the story, and that he is just a side character, merely helping to keep the ranch together, and that is it. Not anyone’s friend. Not any reason other than ‘the stable buck’s a nigger’ for him to be mentioned. When this minor character is introduced, he is introduced in such a way that we can straight away grasp his true personality and really understand who he is. His belongings show his inner personality, and his lack of hope to move on with his life, and that even though he is hardly mentioned as an important character, he is probably the most likely person on that ranch to never leave. Moving on from Crooks, Curley’s wife is also described in a way that says a lot about her visual appearance, showing that she probably cares more about what she looks like on the outside than what she is like on the inside. ‘She has full, rouged lips and wide-spaced eyes, heavily made sup. Her fingernails were red. Her hair hung in little rolled clusters, like sausages. She wore a cotton house dress and red mules, on the insteps of which were little bouquets of red ostrich feathers. ’ No match for ranch life, Curley’s wife enters the book also majorly in part four, displaying her unimportance. She makes a storm as she gives the unforgivable comment to Crooks, showing that she is not only heavily made up on the outside, but also heavily made up on the inside, in that she thinks she is better than him, and almost big headed. To conclude, I feel that the novella truly did show the hardship of the 1930’s, and what these men went through. The social + historical context, character description, language, themes and structure all piece together to make an unforgettably moving novella. I feel that the parallels through the book e. g. the book starting with life on the Salinas river, then ending with death in the same place, the parallels through George killing Lennie as he is a true friend who truly cares about him and wants the best for him. I feel that Crooks and Curley’s wife did say unforgivingly nasty things to others, however, given the times, probably didn’t mean a word of it, and were both trying to prove their status, showing that where you are in social hierarchy was very important to them as it was probably all they had left. I do sympathise for them as they are, like everyone else, in need of company. Overall, taking the title into account, no matter how big or small you are, fate is always against you.

Motivation Letter Essay Example for Free

Motivation Letter Essay I am new to this forum. While searching for samples of motivation letters, I came across many threads on this forum regrading this issue. I am a Syrian student, and this scholarship is so important for me because I can no longer complete my studies in Damascus. In the ranking criteria of this scholarships, the motivation letter has 20% of the application grading scheme. For this reason I need to make it as good as possible. Unfortunately I am new to writing this kind of letters, so I hope for some help. To make my letter clear, I just want to tell that the host university I chose is Technische UniversitÃÆ' ¤t Berlin. I am allowed to write up to 4000 characters. Here is my letter, â€Å"Where there’s a will, there’s a way,† one of the best proverbs I follow to achieve my goals and ambitions, starting from my early teenage. Since I was a student in the intermediate school, the major of study I wanted to take after high school was clear to me. Many difficulties faced me, but I could overcome all to achieve my dream in studying the major I want, Computer Science. I used to live in Lebanon during my childhood and teenage, but in 2006 the war obliged me to leave and move to Syria, my homeland. It was quite difficult to complete studying in the Syrian schools because of the huge differences between the Syrian and Lebanese curricula. Yet I succeeded, and graduated from high school with an average of 99.16 percent. In Syria, it is well common that the higher the student’s average is, the more probability the he/she chooses the faculty that requires high averages in high school, usually regardless what the student’s dream is. According to my average and this tradition, I was supposed to get into the major with the highest average, medicine. Yet I chose to get into the faculty of Information Technology Engineering, as the closest major to Computer Science (because this major is not found in Damascus University), ignoring all criticisms and oppositions I received. During the last three years of my study in this major, I gave very hard efforts. But unfortunately as the revolution started, its consequences had a negative affection on my studying and thus my average. Because of the absence of safety and stability, this academic year seems to be impossible to complete. I can hardly and sometimes never able to reach my faculty and attend the lectures; in addition to witnessing an hearing the sounds of explosions during all the studying hours in the faculty. For this reason, I had to look for a solution for this huge problem. The first step to take was improving my skills to raise my opportunities. I started to take intensive lessons in German, since most universities in German-speaking countries require a certain level of German proficiency for undergraduate programs. Still the bad conditions obliged me for about two months to stop the lessons. The second step was searching for convenient universities that offer the best opportunities and fit best to my needs. Through the search, I came across the announcement of Erasmus Mundus Program, which seemed to be the outlet I was looking for. Reading about all partner universities, the options were few because I was seeking a university that offers scholarships for degree seeking students, not just exchange students. Technische UniversitÃÆ' ¤t Berlin was the best choice for me because of the scholarships it offers and my knowledge of German language. Through further search, I found that TU Berlin has a very good rank in world ranking of universities in the major of information technology. All these reasons together made TU Berlin my number one priority among all universities. I want to study at TU Berlin because of its outstanding educational system, focus on gathering relevant work experience, and its excellent facilities. So I am confident of my decision. With many distinguished scientists as professors, I know that I will gain expert knowledge at the forefront of discovery. Further supporting professors lectures are the universitys use of advanced. All these strong positives allow me to pursue my dreams and ambitions. Given my past history of commitment to achieve my dream, I am confident that I will exceed the expectations, because of both my academic and interpersonal skills. I will enrich the program by enabling fellow students and professors to benefit from my ambitious and open nature. Furthermore, my international background will add more diversity to your program. Thank you for considering my application, and I look forward to your positive reply. Sincerely, Luna I like your essay, I can see the determination and will power you have in you. There are just a few grammatical errors which need to be corrected. â€Å"Where there’s a will, there’s a way,† one of the best proverbs I follow to achieve my goals and ambitions, starting from my early teenage. Since I was a student in the intermediate school, the major of study I wanted to take after high school was clear to me. Many difficulties faced me, but I could overcome all to achieve my dream in studying the major I want, Computer Science. â€Å"Where there’s a will, there’s a way,† Personally, one of my favorite proverbs and one which I have always followed to achieve my goals and ambitions? Ever since, I was a student in the intermediate school (do you mean secondary school?), the major of study I have wanted to pursue after completing high school was clear to me. I have faced many obstacles, but fortunately I overcame all of them to achieve my dream in studying the major I want, Computer Science. I used to live in Lebanon during my childhood and teenage, but in 2006 the war obliged me to leave and move to Syria, my homeland. It was quite difficult to complete studying in the Syrian schools because of the huge differences between the Syrian and Lebanese curricula. Yet I succeeded, and graduated from high school with an average of 99.16 percent. I lived in Lebanon during my childhood and teenage until the war in 2006 obliged us (you and your family?) to flee (or you can use the word return) to Syria, my homeland. I was struggling in high school because of the vast differences between the Syrian and Lebanese curricula. Yet, I managed to succeed and graduated from high school with an average of 99.16 percent. - In Syria, it is well common that the higher the student’s average is, the more probability the he/she chooses the faculty that requires high averages in high school, usually regardless what the student’s dream is. According to my average and this tradition, I was supposed to get into the major with the highest average, medicine. Yet I chose to get into the faculty of Information Technology Engineering, as the closest major to Computer Science (because this major is not found in Damascus University), ignoring all criticisms and oppositions I received. In Syria, it is a trend is/ usually/ etc/use something other than well common, that the higher a students average is, the higher the probability he/ she chooses the/a faculty (field/ major) which requires high averages in high school, regardless of what the students dream is. According to this tradition and my average, I was supposed to pick the major which requires the highest average, medicine. Yet, I chose the faculty of Information Technology Engineering, as the closest major to Computer Science (.), ignoring all the criticisms and oppositions I received.

All Toys E Business Plan Marketing Essay

All Toys E Business Plan Marketing Essay Objective: All Toys vision is to be the Worlds Greatest Kids Brand destination on the internet, not only offering parents and families a broad selection of products but to also create a magical playtime memory along with everyday essentials, being able to provide the resources necessary to keep their kids safe and happy. The aim of this e-business plan is to help our business deal with the complex problems that we may face as we develop a response to the e-business challenge. Value Proposition All Toys is a new Web-based company that sells toys over the Internet. All Toys doesnt have toy stores, salespeople, or even a delivery system. It takes orders over the Web and then uses an established shipping company to ship products to its customers. Benefits All Toys Inc. is a leading online retailer of childrens toys and products. Even though it emphasis is toys, its aims to sell parents a wide selection of products that their kids might want or need. Their entire product lines consist of more than 50,000 stock products such as childrens books, music, as well as toys. Its extensive range of toy products consists of mass-market items such as dolls and Legos, as well as other products to specialize in different taste. Altogether, All Toys carries over 500 brands which are sold exclusively on the Internet. Its web site catalogs consist of a range of products, and customers can use the sites advanced search capabilities to find items by a variety of strategies. For instance, consumers can search All Toys for toys of a specific shape, color or brand. On a regular basis the site will be updated with a list of suggestions of Bestsellers, Favorites and most popular. Moreover, All Toys website allows shoppers to sign up and register in which they will receive a birthday reminder service. The company notifies shoppers by e-mail in advance of a childs birthday, and appends a list of gifts appropriate for that age. The site also provides a Wish List service. Children or their parents can use it to e-mail friends and family members lists of the gifts they most hope for. The site also allows children to play games and other fun activities, while parents search for tips, advice and other product ideas The benefits of a new company like All toys are that they: Sell products to consumers at the lowest price possible Its a specialty online toy store Niche items and markets It hires architects and developers acquainted with the latest software techniques. The developers feel comfortable with objects, components, and distributed systems design. They use Java latest application servers to quickly build a powerful, scalable Internet commerce application, and they design their applications for growth and change. Costs and Value As a leading online retailer, All Toys must be able to deliver whatever is best for its customers and its prospective customers. This includes providing excellent customer service, being able to deliver its products in the fastest time and allowing customers to choose and compare the prices amongst the vast selection of products that All Toys offer. All Toys as an E-business will have a competitive advantage amongst other toy companies, as the following process adds value to its business operations: Cost-effective communication and marketing strategy Because your business environment becomes a focal point of your communication, e-business gives you a vital web presence (24/7 web service) Reaching new markets across the globe The internet allow businesses to target consumers from all over the world and customers can access resources from across the globe Minimize marketing costs online advertising is not often less expensive than traditional advertising. Ordering Process Implementing an online ordering system allows you to eliminate the cost of paper work and communication costs such as telephone lines and standard calls. It also offers the possibility of integrating your sales order system with order fulfillment and delivery so customers can be up to speed on the progress of their orders at all times. Potential market Competition The explosion of the internet age has forced e-businesses to compete with the long standing structure of traditional businesses (William, 2006). Although e-business offers endless opportunities for both businesses and consumers. The one main factor that differ e-business from traditional businesses is the technology that underpins the business itself. E-business is built electronically on a network, therefore without a network its completely impossible for an e-business to survive. Local Local businesses that compete for the same pool of local customers can be quite threatening to online businesses such as All Toys. Unlike traditional business who can gain trust from its prospective customers through a straight, personal contact, the web eliminates the customers privileges to experience such personal contact with both the products and organization they want to buy the products from. In traditional business, customers come to a store and have personal interaction with the organization through its sales person and then, possibly, have personal contact with the product. These types of experience somehow develop trust towards the organization and are very important for certain types of product. For example, Customers who buys toy products at their local toy store will have a better impression of the store through the interaction and communication they have with the salesperson. As a result they gain a better understanding of the store itself and the people within it. However, through an e-business store, customers are dealing with a web interface that shows nothing else but a website within a screen. Thereby, it is more difficult to determine the reliability and assurance of the website. Also, when a product is faulty, with a traditional business, customers are able to exchange the product immediately during business hours. However, it is much more difficult to do this through the web, due to procedures and other measures that needs to be done. This could take up to several days or weeks after the complaint. Nevertheless, All Toys has an advantage in that they target to a specific niche or segment of the market, which in this case are children and their parents. Traditional businesses have a disadvantage against e-businesses in that they are forced to choose a location in which they believe to attract their customer base; however it is much more difficult given the degree of adaptability in which a physical store has. For instance, when you have a physical store, there is not a lot of room for error. You can only customize your store, marketing, and product to a small extent. With an e-business, you can do massive customization, and change how and what you market, depending on your business performance (William, 2006). Moreover, the most significant difference is that e-businesses cost very little upfront when compared to traditional businesses. Starting a business on the Internet does not have the burden of a physical storefront and any expenses that accompany it. The vast majority of e-businesses are much easier to use for the customer, most sales and purchases can be done from the comfort of home. Global As competition increase in the global market, customers have a wide range of products to choose from and compare. One of All Toys major competitors are Amazon.com, Ebay.com and the traditional businesses. These firms provide a similar service with a wide range of products ranging from books, toys to music. However, All Toys differentiate itself in that it promises its customers this We bring the toy store to you, hoping to emphasize the convenience of at-home shopping versus the crowded scramble at the mall. William, S. (2006). Traditional Business vs. E-Business. Retrieved 27th April 2011 from http://www.ehow.com/facts_5903880_traditional-business-vs_-e_business.html